OPPO - Social media marketing
Scooperz pioneers one of the biggest smartphone brands on the Dutch market to help it become part of the everyday lives of its audience. OPPO social media marketing.
World’s leading smart device manufacturer and innovator OPPO asked Scooperz to help with the following social media marketing challenges:
Marketing challenges:
- Continue to increase brand awareness and likability in the Netherlands
- Position OPPO’s social media as an innovative and cool brand amongst consumers
Project objectives:
- Create surprising and creative content to enrich the wall of our followers on social media
- Increase brand awareness and digital footprint
- Increase efficiency of community management on social channels
Advertising strategy
Facebook content
Instagram content
Lifestyle
Community management
Smartphone photography
Our digital approach
We work on-site with OPPO’s team every month in collaborative strategy sessions. With the feedback from these sessions taken into account, we create bold new content for OPPO’s social media accounts.
To show the strong specs of OPPO’s devices in its Facebook and Instagram content, we shoot beautiful nature and lifestyle images with OPPO smartphones. This way, OPPO’s social feeds are living proof that smartphone photography can be as breathtaking as camera photography.
In addition, our community management team monitors OPPO’s social accounts 7 days per week and answers every message OPPO receives!
Results
Since the start of our collaboration in June 2019, we have already realized a community growth of 140% on Instagram and 50% on Facebook.
The engagement rate of OPPO’s social media channels is now 4%, with peaks up to 12% on Instagram!
OPPO has broken through to the mainstream audience and is considered one of the most progressive smartphone brands on the Dutch market.
Check the results here!
Our customers' happiness:
Julia Verwijs
Digital Manager OPPO
Scooperz convinced us of its creativity and enthusiasm during the pitch. We are very excited to share OPPO’s story on social media through surprising and fun content.
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