The game plan forĀ Benzac
Benzac’s main difficulty was finding a way to reach the under-18 target group, which meant that brand awareness was slowly decreasing. With a scientifically proven product that helps against pimples, the main goal was to get this message across in a way that young people understand and like. How did Scooperz do this?
A new campaign where we contrast non-working methods (like smearing toothpaste) with the efficiency and ease of Benzac.
- Utilizing major influencers who serve as role models for the target audience.
- Paid advertising so that this target audience is reached multiple times in order to increase the likelihood of purchase.
- Community management: This is how we turn followers into fans. Questions are answered and negative comments are countered with information.
Result:
The skillful selection and briefing of 11 different influencers, including the largest female Tiktokkers in the Netherlands, ensured a massive impact. The new fans quickly turned into a noteworthy increase in sales.