Making Candyman a TikTok Star
Building a community in a new target group to facilitate commercial growth. In order to ensure How to make Candyman future proof by turning Gen Z into fans of the brand.
The Gameplan for Candyman on TikTok
TikTok offeres huge opportunities, especially when approached with the right strategy, and Candyman is no exception. The platform commands a completely different approach than other social channels. This is made evident by their slogan: Don’t make ads, make TikToks. In order to develop the brands new look & feel that appeals to the younger target audience on the platform, we launched the ‘Life is a game’ campaign. Scooperz took the following approach: 1. Selecting micro-influencers that fit the theme. 2. A complete photo & video shoot in an arcade. 3. Posting videos on Candyman’s brand-new TikTok account. 4. Utilizing paid advertising to reach an even bigger target audience. 5. Community management: the correct response in a timely manner ensuring even more positive exposure.
More than 6.5 million impressions within the target audience, 52,000 likes and over 5,000 unique interactions, you could say that we’re overachievers.
Our customers' happiness:
Senior Brandmanager - Copar
The use of branded content online helps us tremendously in expanding awareness with our brands Candyman and Italiano. Scooperz – experts in creative content – enhances interaction with our target audience by using fresh, stimulating and humoristic content. Scooperz is right by our side!