Making Candyman a TikTok Star
Building a community in a new target group to facilitate commercial growth. In order to ensure How to make Candyman future proof by turning Gen Z into fans of the brand.
The Gameplan for Candyman on TikTok
TikTok offeres huge opportunities, especially when approached with the right strategy, and Candyman is no exception. The platform commands a completely different approach than other social channels. This is made evident by their slogan: Don’t make ads, make TikToks. In order to develop the brands new look & feel that appeals to the younger target audience on the platform, we launched the ‘Life is a game’ campaign. Scooperz took the following approach: 1. Selecting micro-influencers that fit the theme. 2. A complete photo & video shoot in an arcade. 3. Posting videos on Candyman’s brand-new TikTok account. 4. Utilizing paid advertising to reach an even bigger target audience. 5. Community management: the correct response in a timely manner ensuring even more positive exposure.
Results:
More than 6.5 million impressions within the target audience, 52,000 likes and over 5,000 unique interactions, you could say that we’re overachievers.
Our customers' happiness:
Mandy Rosheuvel-Turner
Senior Brandmanager - Copar
The use of branded content online helps us tremendously in expanding awareness with our brands Candyman and Italiano. Scooperz – experts in creative content – enhances interaction with our target audience by using fresh, stimulating and humoristic content. Scooperz is right by our side!
